I went through all of the ads for early childhood development that the Ad Council had up on their site. I liked the television ones because they used humor to get to the viewer. The radio ones also used humor, but I’m not a big fan of radio, sorry radio. After going through all of the Ad Council’s campaign material, I chose to do the outdoor purple rectangle. Its simple, to the point, and has the information for a person to find out more if they wanted to. I could of easily chosen any of the internet banners for the same reasons. Except that everyone goes outdoors every once and a while, but not everyone has a computer or internet access.
In large white bold letters, the ad screams “Look, a big purple rectangle!“, with an arrow pointing towards it’s edge. Well duh, I can see that mister obvious, the entire thing is purple. “Everyday moments can be learning moments with your kids.”, well maybe the sign wasn’t made for me. I do how ever, know quite a few people with young children that could possibly use the information. Wait, what was the web site again? I was going twenty miles over the speed limit while attempting to pass the old lady who couldnt see over her steering wheel. I’ll just snag it the next time I come this way… if I remember to.
The ad says “bornlearning.org” with a Ad Council logo in the lower left hand corner and a United Way logo in the lower right hand corner. I didnt exactly know what the Ad Council or United Way were until I looked them up. I really didnt need to look either of them up. From my personal experiences, I know that anything on a huge billboard costs a decent amount of cash. No Joe Schmoe would toss that much dough at a sign, so the groups that put it up had to be legit. Ok, so the sign caught my attention enough to read it and remember the web site. However, I am not the intended reader of this ad. It is pointed more toward people with young children. If I did have children, I might check out the site to see if I could further the success of my children. Good parents always want their children to live a better life then they themselves lived.
I personally think the ad gets a shiny gold star. It has a catcher, which happens to be the entire background of purple. The ad adds some humor by telling who ever is viewing it, to look and see that it is a purple rectangle. The ad then explains that in the time you took to read it, you could of been teaching your child what the color purple was or what a rectangle looked like. No worries, the ad isnt going anywhere and you’ll get a second and possibly third chance to not fail. Just incase a person cant figure out how to teach their children with simple day to day objects, the ad gives you a web site. A web site that has all the information that a person will need to furthur their children’s early education.
