Project 03

I went through all of the ads for early childhood development that the Ad Council had up on their site.  I liked the television ones because they used humor to get to the viewer.  The radio ones also used humor, but I’m not a big fan of radio, sorry radio.  After going through all of the Ad Council’s campaign material, I chose to do the outdoor purple rectangle.   Its simple, to the point, and has the information for a person to find out more if they wanted to.  I could of easily chosen any of the internet banners for the same reasons.  Except that everyone goes outdoors every once and a while, but not everyone has a computer or internet access. 

In large white bold letters, the ad screams “Look, a big purple rectangle!“, with an arrow pointing towards it’s edge.  Well duh, I can see that mister obvious, the entire thing is purple.  “Everyday moments can be learning moments with your kids.”, well maybe the sign wasn’t made for me.  I do how ever, know quite a few people with young children that could possibly use the information.  Wait, what was the web site again?  I was going twenty miles over the speed limit while attempting to pass the old lady who couldnt see over her steering wheel.  I’ll just snag it the next time I come this way… if I remember to.  

The ad says “bornlearning.org” with a Ad Council logo in the lower left hand corner and a United Way logo in the lower right hand corner.  I didnt exactly know what the Ad Council or United Way were until I looked them up.  I really didnt need to look either of them up.  From my personal experiences, I know that anything on a huge billboard costs a decent amount of cash.  No Joe Schmoe would toss that much dough at a sign, so the groups that put it up had to be legit.  Ok, so the sign caught my attention enough to read it and remember the web site.  However, I am not the intended reader of this ad.  It is pointed more toward people with young children.  If I did have children, I might check out the site to see if I could further the success of my children.  Good parents always want their children to live a better life then they themselves lived. 

I personally think the ad gets a shiny gold star.  It has a catcher, which happens to be the entire background of purple.  The ad adds some humor by telling who ever is viewing it, to look and see that it is a purple rectangle.  The ad then explains that in the time you took to read it, you could of been teaching your child what the color purple was or what a rectangle looked like.  No worries, the ad isnt going anywhere and you’ll get a second and possibly third chance to not fail.  Just incase a person cant figure out how to teach their children with simple day to day objects, the ad gives you a web site.  A web site that has all the information that a person will need to furthur their children’s early education.

 Mah Visual…

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My two cents on the movie “Half Nelson”:

My quick run down of the movie.  A history teacher in the suburbs of a major city has a drug problem.  He even gets caught one night after school by a girl who is also his student.  She understands his problems due to her own life experiences.  When Dan teaches, he forces his students to understand history and not just memorize it for a grade.  When trying to get his point across he even arm wrestles a student to show that the world has opposing forces.  Unfortunelty I didnt get to finish the last 15min of the movie because of class.  I did speak with my group about the rest of the movie.  They said not much happened, so I wasnt too worried about finishing it on my own. 

There were a few things I could see that linked the book and the movie.  For one, he was a white teacher in a predomently black/hispanic class.  He was in the suburbs of a city and his teaching style was different then what he was supposed to be doing.  I didnt really pick up anything else from the movie that went with the book.