Mr. Halle’s Comments

Hi Luke,
Your analysis has an easy and funny style, which makes your writing really easy to read. You are still able, however, to include a number of rhetorical situations. Your text notes the purpose of the PSA as well as the audience (parents) and even gets at ethos or credibility of the creators when you discuss AdCouncil and United Way as companies with enough money to put up a billboard, which means they are “legit.” I’m not sure if money is the only thing that gives this PSA credibility, but your awareness of ethos is encouraging.

You also build your own ethos by noting that you examined a number of ads in the PSA campaign as well as the website mentioned on the billboard. It shows your willingness to “own” the subject you are writing about.

I could not locate your visual text on here. It indicates that an image was there but could not be found. What’s the deal with that?
Best,
Steve Halle